Cost versus Quantity of Promotional Products

Cost versus quantity when purchasing promotional products.  This topic came up recently with a long-term client who expected the cost per item to be less because they purchased a low quantity.  What?!   This comment startled me, as this client has purchased many products over the years.  This time, however, they did not purchase a large amount.

The best way I can sum up purchasing promotional products is to liken it to purchasing at a bulk-rate.   The cost of the promotional products you buy are tied to the quantity you are buying.  If you buy less, you pay more for each one; if you buy more, you pay less for each one.  This is and always has been the pricing structure.

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