Product Power!

It’s all about your target market, silly!

Let’s work together to select the product that your target market will:

1. Want
2. Use
3. Keep

If you are attending a trade show as a vendor let’s determine:

1. Who your target is AT THE SHOW?
2. What do they use on a daily basis?
3. Where are they likely to be when they need your services?

The answer to these questions will help determine where your target market’s “real estate” is.

It may be:

• Car
• Office
• Home

Once the target “real estate” is determined, I’ll start making general product suggestions until a specific product category is found.  For the sake of simplicity, let’s say that the product category is drink ware.

Now I’ll talk about budget and show you options of drink ware that fit with your budget and can be in your hands before your event date.

The trick is not the product alone…..promotional products can be purchased through many outlets; the Real trick is making sure that the product you use to carry your marketing message and logo is directly targeted to the people you want to make sure have your information at their fingertips when they need it.  It’s about the ability to match the product to a target market.  That’s the Power I bring to Promotional Products!

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